Amazon by the numbers


Remember back in 1994 when Amazon was primarily about selling books?  Now, it’s morphed into a gigantic retailer of every product imaginable.   Let’s take a look at Amazon by the numbers:

  • The latest estimate (which is 2 years old now) says that Amazon has 244 million customers. 54 million of those subscribe to Amazon Prime.
  • Amazon’s customers are mostly male 61% (compared to only 39% female).
  • The average user spends $1500 each year at Amazon.  (Is that because we get free shipping with Prime?)
  • Amazon made $107 billion in gross sales last year.
  • Amazon sells about 2 billion items each year.
  • 51% of online consumers do most of their shopping on Amazon.
  • Number of Amazon employees : 268,900.


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